Our Staff



My whole life I’ve really loved and still really love dogs. Dogs tend to really like me too. But while growing up I was never allowed to have one, so my best bet was to find a job or something that would allow me to work with dogs everyday. I went from walking a few dogs in my neighborhood to working at a doggie daycare to now working for Lori and Heather (which I absolutely love). I love these four legged friends and treat them as if they were mine. When I’m not working I’m out doing some photography, hangout with friends, family or hiking.

April Geirman

I’m April at Animal Magnetism! I was raised in Los Angeles and have had dogs since the day I was born. Having an interest in animals of all types from a young age, that interest has carried me to this position and I couldn’t feel happier having the privilege to take care of and make friends with fun, loving, wonderful pets everyday.

Heather Barton

Co Founder and Owner

Animal Magnetism Owner

Must love dogs.  Sure, it’s a movie title but it is also required in my line of work.  I don’t just love dogs though, I was born with an innate love for animals.  When I was a kid I had various kinds of animals in my home and life—dogs, cats, hamsters, rabbits, turtles, birds, fish and horses.  I always knew that I wanted my career to involve my passion for animals so I enrolled in the prestigious pre-veterinarian program at North Carolina State University.  My studies took an unexpected turn when, during my second year in the program, we began learning about euthanization.  I began to question whether veterinary medicine was the best choice for me.  I understood that

this practice was sometimes necessary; I never gave much thought to the fact that, as a veterinarian, I would be responsible for deaths of sometimes perfectly healthy animals.  I decided at that point to pursue my second love of film/entertainment.  After my graduation from college I started my career in the film and entertainment industry in Wilmington, NC.  In order to further my career I needed more opportunities so I moved to sunny southern California.  I worked on many TV and Film productions and eventually found my way to product placement.  In 1999, after a couple of years working at someone else’s product placement agency I decided to break away and start my own company.  To subsidize my income while building my client base I started pet sitting.  After a year of pet sitting on my own I decided to start another company and that is when Lori and I joined forces to create Animal Magnetism.  I ran both companies for a while and decided that I wanted to focus all of my energy on my first love… the animals.  In addition to Animal Magnetism I also love to help the animals in other ways and have been a volunteer with the Whale Rescue Team and at Animal Acres.

When I am not working I have started running triathlons and obstacle races.  I also consider myself a foodie. I also love to travel, seeking out new restaurants and trying new microbrews in every location possible.

Lori Powell

Co Founder and Owner

Aanimal Magnetism CEO

After moving out to California from North Carolina in 1995, I pursued my degree in Business from Cal State University.  Telecommuting for work and sitting in front of a computer daily was stressful and tiring, but every day I looked forward to being home and taking my dog to the park next door at lunch.

My neighbors recognized that I would be out with my dog everyday and they approached me to take theirs with me.  Soon, I was taking a pack of pups with me to the dog park, and had the realization that I could do this all the time!  After discussing the idea over with my friend and business partner Heather, we decided to join forces and combine our love for animals to create Animal Magnetism.

Our main goals were to create peace of mind for our clients and to treat the animals as our own.

We started Animal Magnetism in 1999 and clients multiplied by word of mouth.  As a lifelong pet owner, I knew exactly what other pet lovers were looking for with their cherished pets:  someone to love, exercise, and care for their companion.  Whether it’s a daily walk, a doggie daycare stay, or an overnight visit, we have become an important part of our clients pets lives and thus and integral part of their family.

Our company is fully licensed, bonded and insured and we are a participating member of Pet Sitters International www.petsit.com. We perform reference and background checks on all of our employees through a leading national service – we screen for the best, so that you don’t have to.  And we only welcome to our team those who mirror our values and vision to provide love and care for your pet.

We are very proud of our staff.  They are all people that I would trust to watch my own pets.  We wouldn’t have it any other way!  Our team is very aware that you view your pet as your child.  While some are vet techs and others not, all own or have owned animals for years, and some live vicariously through the pets they provide for.  They are all very kind, responsible, and share a true affinity for all animals.

After 13 years in business, we continue to hear how our clients’ pets are so happy when they arrive home.  That is the goal of Team Animal Magnetism and that is what puts a smile on my face.

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